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If you have worked with some well-known companies or you have received some great press, showcase it.You may not see a conversion increase like I did, but it’s worth testing.How small would something need to be for the gravitational field of a human to significantly affect it?At what point would something be attracted to someone or able to establish an orbit?Can you guess what percentage of the visitors who read those case studies convert into leads? The reason they convert so well is because the case studies don’t just talk about the traffic or revenue increases, but they also break down exactly what I did to help my customers achieve those results.To top it off, I integrated testimonials within the case studies to back up the claims I’ve made.Timothy Sykes does this by showing you who recently applied to his Millionaire Challenge.If a lot of people are doing something, they must know something you don’t, right?

Basecamp also does something similar by telling you how many customers signed up in the last week.If you want to increase your signups, show how many people have recently signed up or are currently using your product or service.Don’t worry, logo porn isn’t something that is disgusting or perverted. I use them on Neil Patel.com, and I even use them throughout Quick Sprout.When using testimonials, make sure you sprinkle them across your whole site.From sales pages to checkout pages, use them on any page that can impact a sale. If they see other people jumping on the bandwagon, they’ll typically do the same.

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